Market crashes won’t hurt you. Your emotions will.

Benjamin Packard
2 min readJul 29, 2020

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The stock market will continue to crash. It’s your job to ignore it.

The U.S. stock market is our best friend. Who happens to be bipolar. He’s great at making us money but often has manic episodes where he loses some of our money. We know it’s just a matter of time before he has his next manic episode. We also know that every single one of his manic episodes will come to an end and he’ll bounce back and make us some more money.

The stock market is over 200 years old. It’s had countless crashes. EVERY SINGLE TIME THE STOCK MARKET HAS RECOVERED.

The Great Depression in 1929 was the largest stock market crash of all time. It took 6 years for the market to recover.

The Great Recession was the largest stock market crash in our lifetime. It took 2 years for the market to recover.

When the stock market crashes, YOUR ONLY JOB IS TO IGNORE IT AND NOT SELL YOUR STOCK.

When the stock market crashes it’s really scary. People watch their savings rapidly dwindle. They want to do something to fix it. So, they sell their stock. They get to do something. They FEEL safe. They feel better. Meanwhile, they’re causing irreparable damage. Because when they sell their stock, they won’t be able to make their money back.

To make your money back, you just need to sit on the sidelines and watch our bipolar friend flip the fu*k out. He may get naked and run through a Walgreens. He may crash a Ferrari into a chicken coop. Just let him get it out of his system. Because after his manic episode has run its course, he’ll eventually show up to work again and continue making you a lot of money.

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Benjamin Packard
Benjamin Packard

Written by Benjamin Packard

Financial advisor in San Francisco.

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